The Single Most Important Thing Missing From Your eCommerce Store
eCommerce as a whole has cracked most traditional industries wide open, stimulating the birth of a new business model that requires more [...]
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The Top Loyalty Programs and Schemes Used by Retailers
Rewarding customers is big business for all star retailers and upcomers alike. You’ll be pressed to find anyone these days who [...]
May 21, 2015 /
Loyalty Ideas
The 5 Biggest eCommerce Mistakes You Can Easily Avoid
Running a great eCommerce business is about more than just setting up shop and delivering goods. And while it used to be acceptable to run a bare [...]
May 21, 2015 /
General Retail
5 Immutable Laws of Retail
Succeeding in any retail market involves a lot more than just stocking your shelves in the hopes that customers flood through your doors with [...]
May 15, 2015 /
Loyalty Ideas
Retail Gamification 101 – What You Need to Know
In a retail environment where coupons and specials are now the status quo, and most millennials can find a good deal on anything they’re [...]
May 15, 2015 /
Loyalty Ideas
How to Show Customer Appreciation Through the Art of Gifting
There are only two things that make customers want to tell the world about their experience with a brand these days. Amazingly great service and [...]
May 8, 2015 /
Loyalty Ideas
Colour: The Top Buying Trigger for Boosting Retail Revenue
As a business owner or marketer it’s your job to get customers to buy more. For this reason, you need to know all the little things that [...]
May 7, 2015 /
General Retail
South African Airways Revamp their Voyager Loyalty Programme
A solid rewards programme can go a long way in encouraging customers to remain loyal to a company. But as big brands like SAA know, it’s [...]
April 21, 2015 /
Loyalty Ideas
Smart Beats Sexy: Why Retailers Need to Up Their Email Marketing Game
Email marketing is easily one of the most widely used and effective means of getting your brand out there to both existing and new customers. [...]
April 21, 2015 /
Marketing Technology
Retail Marketing Hacks Top Brands Use To Boost Revenue
Very few of us consider ourselves to be easy targets when it comes to the retail marketing tricks of large scale retailers. Especially [...]
April 21, 2015 /
General Retail
Do Rewards Programs Work For High-End Products?
Loyalty programs have become a staple in the savvy business owner’s arsenal of tools. But they’ve evolved a great deal since their [...]
April 21, 2015 /
Loyalty Ideas
Customers You Have vs. Customers You Want – Is Retention Marketing Worth It?
The most obvious way to grow a business for both seasoned and rookie entrepreneurs is by finding and bringing in more customers. More customers [...]
April 21, 2015 /
Loyalty Ideas